About Milo & Moon

Who we are

At Milo & Moon, it’s all about the little moments that make parenthood so special. What started as a loving search for safe, stylish baby products grew into a brand young families truly recognise themselves in.

Every item in our collection is carefully chosen for comfort, simplicity and design, so you can enjoy more, with less worry. Milo & Moon isn’t just another webshop, but a trusted extension of your family.

Gezin bij een kampvuur in het herfstbos, het jongste kind knuffelt een pluche leeuw van Milo & Moon
Our vision

Parenthood & family

We believe in a world where parents feel supported. Where quality comes before quantity, and where products aren’t just beautiful, but truly add something to your everyday life.

Milo & Moon is built on values like simplicity, trust and togetherness. Just like back then, but with the comfort of today.

Gezin danst in de keuken, kind op het aanrecht met Milo & Moon schoen-sokjes
Safety

Always first

Safety isn’t a detail. It’s the foundation of everything we do. Every product we offer is carefully tested, selected or developed with one goal: making life easier for parents.

We only work with suppliers who meet our high standards, and we go beyond standard safety. Because as a parent, you only want one thing: the very best for your child. That’s what we stand for.

Papa met dochter op zijn schouders, ijsjes uit de IceFun ijsschaaf van Milo & Moon
Sustainability

Mindful for now and later

Love for your child starts with caring for the world they grow up in. That’s why we make mindful choices in everything we do: from sustainable materials and minimal packaging to encouraging reuse.

No overproduction or mass production, but attention to every detail. For us, sustainability lives in the little things, every single day.

Papa en dochter schaken op een bankje in het bos, met Koos Konijn van Milo & Moon
Our inspiration

The simplicity of the past

We’re inspired by a time when things were made with care. When products lasted for generations, and family came first.

You’ll find that love and timelessness in our style, materials and service. At Milo & Moon, we bring that warmth back, with a modern twist.

Twee broertjes glijden in een bak de trap af en gooien de Hooglander knuffel van Milo & Moon in de lucht

A brand of today, with the heart of yesterday.

With love, the Milo & Moon team

Shop our bestsellersView all

Tested. Approved. Loved by parents.

Thousands of parents on Instagram, Facebook and Google are fans. Their experiences speak for themselves.

Jonas D. Finally a baby brand that looks beautiful in your home too. Functional and stylish!

6d ago

Tessa W. You can tell in every way that this brand was built with heart and soul. We're fans!

7d ago

Nina & Kevin Our favourite discovery of the year. Everything feels honest and trustworthy.

3w ago

Sophie B. The Milo & Moon LCD Drawing Pad comes along on every car trip. No more scribbles on the back seat

2w ago

Jonas D. Finally a baby brand that looks beautiful in your home too. Functional and stylish!

6d ago

Tessa W. You can tell in every way that this brand was built with heart and soul. We're fans!

7d ago

Nina & Kevin Our favourite discovery of the year. Everything feels honest and trustworthy.

3w ago

Sophie B. The Milo & Moon LCD Drawing Pad comes along on every car trip. No more scribbles on the back seat

2w ago

Emma K. The customer service is genuinely top-notch. Fast, friendly and always thinking along with you. That's what keeps me coming back.

1w ago

Kim P. The Milo & Moon 360° No-Spill Bowl is a lifesaver at mealtimes.

31w ago

Marit K. The MiloBrush makes brushing teeth so much easier. Thanks to the U-shaped brush, everything is clean in a few seconds – perfect for our busy mornings.

51w ago

Noah P. We've tried plenty of kids' toothbrushes, but none clean as thoroughly and gently as the MiloBrush.

4w ago

Emma K. The customer service is genuinely top-notch. Fast, friendly and always thinking along with you. That's what keeps me coming back.

1w ago

Kim P. The Milo & Moon 360° No-Spill Bowl is a lifesaver at mealtimes.

31w ago

Marit K. The MiloBrush makes brushing teeth so much easier. Thanks to the U-shaped brush, everything is clean in a few seconds – perfect for our busy mornings.

51w ago

Noah P. We've tried plenty of kids' toothbrushes, but none clean as thoroughly and gently as the MiloBrush.

4w ago

Lara B. The Stitch onesie from Milo & Moon is honestly too cute for words!

3d ago

Nina V. Everything we've ordered from Milo & Moon so far has been top quality.

12w ago

Jessica W. Everything is spot on: design, feel, safety and service.

26w ago

Kyra J. You can tell in every way that this brand was built with love

2w ago

Lara B. The Stitch onesie from Milo & Moon is honestly too cute for words!

3d ago

Nina V. Everything we've ordered from Milo & Moon so far has been top quality.

12w ago

Jessica W. Everything is spot on: design, feel, safety and service.

26w ago

Kyra J. You can tell in every way that this brand was built with love

2w ago
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